We Indians are a heck of a patient lot. Even after being taken for a ride by most companies when compared to our foreign peers, we don’t make a huge fuss out of it and continue buying and embracing their products. The automotive industry is no exception - we are used to paying more and getting less than almost every other country out there and we don’t make a hue and cry over it.
Take this for instance. While almost every single company that sells cars in India allows people to configure cars according to their individual preferences in other markets, we Indians are still forced to choose from the factory-fitted options only. Or, more importantly, while countries like USA, the European Union and Australia have extensive crash test norms and strict regulations enforcing the safety of the vehicles that are sold in their respective markets, the big and booming Indian market still doesn’t have a safety protocol or worse, even a recall policy.
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Sure, the customers who paid a premium to get the City over an equivalent Verna or Fiesta are going to feel shortchanged and cheated. Also, the image of Honda is sure to take a hit as Hondas have always known to be reliable and trouble-free and two recalls in one year doesn’t augur well for the premium-priced Japanese brand. But still, Honda went ahead, risked its reputation and gained confidence and trust by issuing this voluntary recall.
Now that the precedent is set, henceforth, I hope that all manufacturers would follow suit and treat the high-paying Indian customers with a bit more respect and transparency that they really deserve.
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